The 2016 Nissan Maxima is a reality – but it almost wasn’t

May 26th, 2015 by

For as much buzz as the Nissan Maxima has generated since making a surprise appearance during a Super Bowl commercial, it’s difficult to imagine the car not even existing. But apparently, that was nearly a reality. Here in the states, we kind of take the Maxima for granted, as it has been a popular and trusted car for many years. But you might be surprised to know that the car is sold almost exclusively here in the U.S. So the decision to produce the 2016 version was anything but a foregone conclusion. 

Why did Nissan almost get rid of the Maxima?

Back in 2012, car buyers were just starting to sell vehicles at an impressive clip again. The country was coming out of the recession, but consumers were clamoring for fuel efficient options. The Maxima found itself right on the edge of that trend, and Nissan nearly killed the car off for that reason. But luckily for Maxima lovers, Nissan VP of North American Product Planning Pierre Loing stepped into his job around that time and made a play to keep the Maxima around.

The result of Loing’s efforts was an all-in approach for the redesigned 2016 model. It appears to be ready to pay off, as the we here at Nissan of Auburn are among the many dealerships that are responding to the outcry of interest in the next version of the Maxima.

To us, it makes perfect sense to keep the Maxima alive and well here in the states. After all, it is Nissan’s most tenured nameplate, being sold here since 1981. Those years have formed a great amount of brand loyalty, which has certainly led to the ramped up excitement for the new model.

The 2016 Maxima is set to hit dealership lots on June 5, and we hope to be among the first to offer it in the Pacific Northwest. To get yourself on the list, fill out the form on this page or get in touch with someone at the dealership today by calling or stopping in.

Posted in Nissan Maxima