Nissan Ariya and TITAN are segment leaders in J.D. Power 2023 U.S. APEAL Study

Rairdon’s Nissan of Auburn is proud to announce that awards have gone to both Ariya and TITAN models by J.D. Power from their 2023 U.S. Automotive Performance, Execution and Layout (APEAL) Study. The Ariya tied for highest driver satisfaction in the compact SUV category, the largest and best-selling vehicle category in the U.S. This was the first J.D. Power award for the new all-electric model. The second largest-selling category in the U.S. is large light-duty pickups, where the TITAN was recognized for delivering the best driver experience among its peers. The Nissan Murano and Frontier also ranked very high in their respective categories. 

While the better-known J.D. Power Initial Quality Study is essentially a collective measurement of things gone wrong, the J.D. Power APEAL Study turns that around and measures things gone right. Specifically, it examines new vehicle owners’ assessments of their experiences with their vehicle after 90 days of ownership, tracking ratings of more than 37 attributes across 10 categories, including the vehicle’s powertrain, infotainment system, driving comfort, and more.

Ariya: APEAL Award for Compact SUV

Ariya is Nissan’s first all-electric crossover and offers seamless and purposeful technology that elevates its driving capabilities, with available ProPILOT Assist 2.01 advanced driver assistance technology. The Venture Plus FWD model is one of about 18 battery electric vehicles to have an EPA-estimated driving range of over 300 miles and one of only three to do so with a starting MSRP of under $50,000. As a compact crossover that seats five and has ample cargo space, it hits the sweet spot of size and capability for a wide variety of couples and families. Of interest to anyone in the Auburn area, the e-4ORCE all-wheel drive uses twin electric motors to help enhance driver confidence and comfort on almost all road surfaces and still can achieve an EPA-estimated range of 272 miles.

TITAN: APEAL Award for Large Light-Duty Pickup

The Nissan TITAN checks the boxes for all the core values in any full-size truck: power, capability, technology, bold style, and innovation. With the 5.6-liter Endurance® V8 as the standard engine, TITAN offers best-in-class standard V8 horsepower, with 400 horsepower and 413 lb-ft of torque. TITAN’s full-size truck capability is also evident, with an available maximum towing capacity of 9,323 pounds and a maximum payload capacity of 1,697 pounds when properly equipped.

Boil it all down, and the APEAL study measures how much people like the vehicles they bought. If you are in the market for a compact or midsize crossover or any size pickup, pay a visit to Rairdon’s Nissan of Auburn to see what the owners like so much about these Nissan models.